Selling products on Shopify can become an awesome business very quickly but the problem is finding products with low competition and the ability to make a good profit while selling these products.
So how can so many people find good products that will sell well and don’t require massive marketing budget?
Problem is – it’s never easy.
Luckily – there are tools to make it easy.
So, here’s my 5 step approach to start a Sopify store from scratch:
- Check YouTube videos that are advertising great products to sell each month. Here are a few of them:
- Pick the products that make sense for you – ask yourself do I know anything about these products and would I feel passionate about selling them?
- Start by testing each product. Get the Shopify’s cheapest plan (also know as Shopify Lite) and create a test store to see if you can actually sell these products. It starts from $9 a month so it’s definitely worth the money.
- Market the c**p out of them – Reddit, Quora, Facebook groups, and if you can afford then also paid ads.
In case you need a lot more detailed steps for starting your business, here it goes.
Step 1: Register Your Business
Choose a business name and register your company. There are legal protections and tax benefits for incorporating, so don’t skip it.
Step 2: Pick Your Store’s Name
The name of your site and the legal name of your business don’t need to be identical, but keeping them consistent has its benefits. Make sure whatever you choose fits your niche – you don’t want to pick a brand name at the last minute.
Step 3: Find The Right Vendors
You’ll have a lot of competition selling products online, so it’s in your best interest to find the best quality and best prices for the products you sell or materials you use to create your products. Shop around until you find a vendor you want to do business with long-term – this includes your ecommerce software (your “shopping cart”). Think scalable from the start.
Step 4: Logo Creation
Don’t fret over it too much, but do make sure that it is not in use by another company in your niche. Logo design doesn’t have to be terribly original, however (and really shouldn’t).
Step 5: Get Visual
Consider the colors of your brand, the imagery you’ll use, and the typeface or fonts you’ll employ carefully. If you’ve got the budget, you might want to hire a marketing firm to create a design brief for your company. If not, you can create your own. Just keep it consistent and read marketing tips designed to help boost your brand.
Step 6: Start Selling
The keyword-stuffing days of the early 2000s are long gone, but SEO is alive and well. You need to keep keywords and search terms in mind on each page of your site, in your URLS, and in your ad campaigns. You also need to think about driving traffic to your site.
The best ecommerce sites invest heavily in online marketing. If you don’t have the funds, you better have the elbow grease. Subscribe to marketing newsletters or listen to digital marketing podcasts to keep a pulse on the digital marketing industry and get your fill of marketing tips.
Will you use sponsored content, social media, pay-per-click ads, or a combination of strategies? How will you monitor what campaigns are driving traffic to your store? If marketing your site seems overwhelming, will you hire help?
After a while of marketing different products, you will know what sells and what doesn’t.
So then it will be simple – just focus on what’s working.
I hope this post was helpful and you will be able to start your Shopify store from scratch.