The advertising landscape is more competitive than it has ever been as new industry standards are constantly being set. If you’re looking to take your trade show exhibit game to the next level, custom printed pop up displays could be the boost you’ve been searching for.
Purchasing pop up displays or any other exhibit displays can be a difficult task though. The process comes with a bunch of important decisions like where to purchase products from, what sizes or designs to purchase and which graphics to place on your pop up display. In this article, we’ll walk you through a couple of things to consider when purchasing a pop up display.
Choosing the right display
There a couple of factors to consider when deciding on which display to go with. The most obvious factor is size. In most cases, the size you choose will depend on your budget. If you’re looking for a budget-friendly option you can start off with a table top display which (if it wasn’t obvious) fits comfortably on an exhibit table. Some table top pop up displays can be up to 8ft in width, and come in different shapes. If your budget allows for it, you can opt for a larger pop up display to help you make a statement. It is recommended to attach LED lights to the top of your display to help increase visibility. For a more high-end trade show booth, opt for pop up displays with end caps so that your graphics and messaging can wrap around to the sides of your display.
Paired with a custom printed table cover displaying your company or organization’s branding, you can create a striking, yet cost-effective display. Another trade show accessory you should consider including is literature racks. Literature racks can hold brochures or catalogs of your products and come in a variety of designs. It is always a good idea to have a variety in your trade show displays, so you should consider using banner stands strategically placed at the ends of your exhibit to reel in potential.
Designing the right display
It doesn’t matter how large your pop up display is if it doesn’t convey the right message to your potential clients. Most well-established companies have a brand guideline which can be helpful when designing exhibits for shows and other marketing events. We suggest that you hire a graphic designer and ask them to first create a brand guideline for your company if you don’t already have one.
Once you have this blueprint for your company’s visual identity, it can keep a unified visual identity and brand messaging which should be applied in the design of your pop up display. The goal is to create an experience that will make it easy for your potential buyer to notice and remember you. You can have all of the bells and whistles on your display booth, but if there isn’t a clear and effective message, you will not inspire the interest of your target. Some display companies, like Lush Banners have design services that may be more time and cost-effective.
Choosing the right supplier
Some suppliers call them pop up booths, some pop up stands, and some others call them display systems. No matter what they call them, make sure wherever you order has these three things: good quality, good prices, and good service. Things to consider when it comes to quality include the sturdiness of the pop up frames and that the fabric graphics are printed in a full-color digital format with features like UV and water protection.
* Pro tip: Keep an eye out for companies that offer warranties on parts, especially display frames. Lush Banners offers a limited lifetime warranty on all pop up display frames.
The nature of trade show exhibits puts an emphasis on time and punctuality in the planning process. It is important to choose a vendor that can get your displays made and shipped to you in a timely manner. Follow this guide when planning your next trade show and you won’t miss a beat. You’ll find that your booth attracts potential clients like bees to honey if you cover all of these bases.