There is a lot of competition among global brands in the field of digital marketing and artificial intelligence is playing a major role in it. Several industries are using the emerging technology of artificial intelligence that was previously considered a fantasy of science fiction.
The marketing process can be automated and improved by making the use of AI. If manual efforts are involved in handling the processes then it can be very burdensome because data is available in abundance at all the places.
Now there is a need to follow the intuition and data has to be abandoned. But we can not get good results by following the intuition until we make the use of a powerful tool known as AI. There are some questions that are present inside the mind of a digital marketer and these are:
- For what kind of people should I write posts?
- What should be present in my content?
- Is there any fixed time for scheduling the posts?
- Is it possible to get a good reach on any channel and what can be that channel?
Brands can be built, sales can be fostered, growth can be observed, customer engagement can be created if all the above questions are answered properly.
Now I am going to tell you how AI is empowering the digital marketers.
- By taking the help of advertisements that are impactful – The likes given by the people serve as the basis for presenting the ads on Facebook by making the use of artificial intelligence. If you are going to make an online purchase then depending on the previous buys and your lifestyle your page can be fed by the use of a tool called AI and it is used by some portals of ecommerce that are very big. Depending on your past history likings some viewing recommendations are presented by Netflix. To make sure that the ads quality will not get affected if the ads volume is increased you will need more AI.
By taking the help of AI, a newer audience can be engaged and a good brand perception can be maintained by marketers. With the thinking ability of a human a system can help you in your working process and the name of this system is AI.
- By searching in a smarter way – If a visitor wants to visit a website and get the desired result in the minimum time then it is good to make the use of artificial intelligence as it can take the search engine’s algorithm to a higher position.
For instance, if you are searching something on a search engine then you can get the required results in the form of a list after doing the analysis of the context, time of day, search history and location. A valuable content can be created on the search engine by several brands but AI can’t help those brands. The reason behind this is the AI of Google. For every question asked by the user a perfect answer is given by Google.
- Use of chatbots – A messaging platform that is inbuilt can help the audience to engage with the chatbots. If you want to go somewhere by using a cab then the updates of the driver can be received easily and rides can be easily requested by the users by AI chatbot of Facebook and this facility is available in the Uber cab. Your audience can get the relevant data and your brand can be promoted uniquely by making the use of chatbots. The audience can be easily targeted and marketing of several products by the brands is possible with the help of above data.
- Right person can be easily reached – Profession, income, choices, lifestyle and age are the several preferences on the basis of which the right audience can be easily reached by the digital marketers and the data can be deeply penetrated by making the use of artificial intelligence.
- For target market a strategy can be built – For the audience that is lookalike AI is being used by Facebook. Just like your present audience new customers can be found by making the use of this feature. By taking your target market into consideration a future strategy can be easily built and knowledge of your brand can be easily given to customers by making the use of this tool.
- Cybersecurity can be improved – The reputation of a company can be damaged if a virus is present in its website. If there is a possibility of threat in digital marketing or if any irregular pattern is found in the algorithm then it can be easily tracked by artificial intelligence.
For getting the services like ORM and SMO you can take the help of a digital marketing company.