Things to Consider When Electing a Mobile App Development Platform

With the latest technology at its pace, mobile devices are being used worldwide because they are the easiest and instant medium to use the internet and mobile applications in an efficient yet convenient manner. The boost in the use of Smartphone’s has led to a noteworthy upsurge in the demand for mobile applications. Various enterprises have recognized that mobile applications can assist them to raise the value of their product/service or brand, and also improve their trade offering to their customers.

Before developing a mobile application, though, it’s significant to make a choice on which mobile app development platform the app is going to be built. And electing which mobile app development platform to choose is one of the most fundamental decisions when it comes to developing an application.

Now the questions arise what type of app development you are looking for either you go for a cross-platform app or a native one. Are you just focusing on iOS and Android or Windows and Blackberry are worth your attention? Well, there is a lot you need to consider when choosing between mobile developments platforms.

So, if you’re wondering which platform to choose, here are a few for things you need to consider:

Market Share

The primary means to make a decision on the right mobile app development platform is by learning about various market shares. For in case, Android runs approx 80% of the world’s mobile phone devices. On the opposing, iOS runs about 14% of global mobile devices. However, this ratio still doesn’t take iOS out of the operation. iOS is mostly chosen by users from countries like the Japan, US, and Australia. And so, if they are your end audience, you should consider iOS as your platform or else you can hire android app developer for a better mobile app development platform.


When selecting mobile development platforms it’s also important to consider demography. Android users are more often than not those from an average income group and they prefer Android, as these devices are fairly reasonably priced. In adding up to this, Android mobile devices are generally owned by the public from an adult age group. On the other hand, iPhones are mainly preferred by people who belong to a medium and upper-income group. These users are in general younger, knowledgeable individuals who are open to buying digital products like mobile apps for their ease.

Browsing-to-Buy Conversion Rates


This is one of the best things to consider while selecting a mobile application platform. The conversion rates depend on the browsing rates of devices and this should always be taken into consideration when choosing among mobile development platforms. Studies have revealed that Browsing-to-Buy Conversion Rates is higher among Apple iOS users. 23% of iPhone users are more expected to make a purchase from their Smartphone’s.  Android users, alternatively, are fewer to do this.

Development Costs

The expenses that come with diverse mobile development platforms differ. For in case, when an Android app is being built or developed, the developers are mandatory to write 40% extra code, and this, in a twist, costs the application owners more.

Launching the App

If you’re currently looking to with no trouble launch your app on an app store, then certainly Android is the mobile app development platform you need to choose. This is since; it’s much easier to launch an application on Google Play than Apple’s App Store, as Apple requires every app to go through an in-depth authorization procedure.

Consider the above-mentioned points and they are certain to help you choose the correct mobile app development platform for your upcoming development project.