When it comes to making events successful and ensuring high event ROI, most companies spend significant effort, time, and money. And one crucial step that should not be neglected is hiring a professional presenter because this can make a big difference in the experience of the audiences and the outcome of your event.
Though some entrepreneurs may consider the price of hiring an event MC as expendable, here are the five reasons that explain clearly why it is wise to include this expense in your budget and four tips for finding the best presenter.
Why hire a presenter
A professional emcee is an indispensable part of your team on your upcoming events because of the following reasons:
1. Setting the right tone for your event
A presenter can project your company, brand, and messaging with credibility and high energy, serving as the face and voice of your event. They will keep things moving with warmth, impact, and poise.
Partnering with the best presenter in Dubai, for instance, will definitely allow you to maximize your event’s impact with the sales team, customers, leaders, business partners, and attendees.
2. Boosting audience interest and engagement
Keeping the audience interested and engaged is among the crucial roles of an event host. Attendees are there to learn things that can help improve their business. They also need some energy and light to lift their spirits and connect with other people.
An effective presenter built his career on his ability to entertain and engage his audience. He developed his presentation skills in ways that incompetent hosts have not. He brings enthusiasm, energy, and charisma to any event, making sure that his audience will have a memorable experience and more likely to attend all your upcoming events.
3. Pushing the event forward
An event emcee brings everything together to drive the event forward. They can adapt to speakers who go longer than their allotted time and deal with any unforeseen happenings with ease and in-the-moment adaptation. Moreover, a professional presenter can speed up their own delivery or fill up any extra time to keep sessions on schedule.
4. Maintaining event focus
Hiring a presenter will free your executives and employees to focus on more important responsibilities and conversations at the event. An engaging, dedicated, and charismatic emcee can convey your message and company brand guidelines clearly and drive your event agency with enthusiasm to create a credible, professional, and measurable impact.
5. Helping with event promotion
Presenters promote their upcoming engagements on their social media platforms and websites. This means that the scope of your event will widen considerably through a mutually beneficial partnership that thrives on cross-promotion.
You can tag the speaker and link to their website, and even ask them to do the same for your upcoming events. You can also share blogs and videos of the MC’s past speaking engagements to create excitement and increase interest.
How to find the best event MC
If you have decided to hire a keynote speaker for your events, here are four tips for choosing the best MC. Knowing these crucial details can make your search easier and faster.
1. Decide on the location, date, and budget of your event
Your event venue, date, and budget play a vital role in determining the list of presenters available to you. The location can help you save on the cost of the MC’s travel if you consider the distance between where the event takes place and where he lives; the date can affect which presenters are available; and the budget may limit whom you can afford to hire.
The time of the day the event will happen should also be considered. Generally, morning speakers must be energizing, whereas after-dinner hosts must incorporate humor into their strategy.
2. Establish the presentation you want
Event hosts have specialties – some excel at giving keynotes, while others are skilled at hosting workshops. So before finding a presenter, clarify your reasons for hiring one – and this may include the desire to motivate, educate, initiate a change effort, shift behavior, entertain, promote a cause, or raise funds.
3. Consider your audience’s demographics
The event attendees will help determine the type of presenter you need. Take note of their age group, roles in the workplace, socioeconomic status or level of education, and what takeaway they want from the talk. From there, find a presenter who can tailor an approach and customize content for your target audience.
4. Ask for references
Emcees will have a list of their recent bookings, so don’t hesitate to ask for references.
A reputable presenter must be willing to provide you with his last three or five engagements so you can get current reviews and feedback on their capabilities.
They may even give you a video of them performing and speaking at events to give you a glimpse of what the show will be like. You will see them in action – from how they convey corporate messages to their energy on stage, timing, and humor.
Indeed, hiring a presenter will not just yield residual benefit to your business but also help alleviate the stress and pressure associated with making your event a success. And to find the best emcee, make sure to use the tips mentioned above and trust your gut!
Hisham Wyne is an internationally recognised MC, broadcaster, presenter and moderator who helps the world’s best-known brands create memorable occasions. He regularly hosts conferences, panel sessions, gala dinners and award ceremonies for some of the world’s best brands. With 150+ events under his belt, Hisham is the professional speaker that brands and agencies turn to when wanting to interview, engage and entertain government VVIPs and Hollywood celebrities.Twitter: https://twitter.com/HishamWyne