So, you have started a new business and want to promote it for it to succeed. And now, your next focus would be marketing. And why not? It’s the only way to thrive.
Each day new brands and businesses are launched in the market. They have to compete with long-standing companies and millions of marketing campaigns. For new businesses or start-ups, the only way of getting successful is marketing better and more efficiently than old businesses.
Digitalization has transformed the way of communication of the people. They tend to get attracted to things that are shown online. All this process has created a new technology of marketing known as digital marketing.
Digital marketing is simply marketing through digital channels like social media, email, website, and mobile apps. It can be useful for businesses of all shapes and sizes and even for the low budget. It can be done at a much lower cost than traditional marketing.
Why is digital marketing important for new businesses?
1. Levels the online marketing field
Digital marketing provides a level playing field to new businesses and a chance to compete with old businesses.
2. Increases online visibility
New businesses struggle to gain visibility in the initial days. Digital marketing increases the online visibility of new businesses in a shorter time.
3. Increases the online conversion rate
Digital marketing increases the online conversion rate, which is essential to generate more revenue.
4. Reduce the marketing budget
New businesses sometimes face budget restrictions, so digital marketing provides them with much better and cost-effective marketing methods which deliver results.
5. Facilitates interaction with a targeted audience
This is one of the best benefits of digital marketing that allows you to interact with your targeted audience in real-time.
6. Earn people’s trust
Digital marketing leverages social media proofs and testimonials from actual customers who have previously purchased your products. All this creates people’s trust in your brand even if you are new to the field.
7. Ensures online business survival
Digital marketing can help you survive in this tough competition of marketing, and your business will exist even if none of your website visitors has converted into sales.
Now you understand the importance of digital marketing. It is sure; you would want to leverage its benefits for your new business. But the field of digital marketing is vast. You can understand.
digital marketing, but it will take time and effort. You can either hire a digital marketing agency for your business or do it yourself.
How can you use digital marketing for your new business?
Well, here are ten tips you can use in your digital marketing campaign for your new business.
1. Know your target audience
Before starting your digital marketing campaign, you must be well versed with your target audience. This is a very critical aspect of any marketing strategy, whether it is online or offline.
The first step in digital marketing is creating buyer personas. This is a document that contains all the details about your ideal customers. It includes the name, age group, job, income, location of your customers. It also consists of the solutions they need from your business, their favorite social media channels, etc.
When you have all these details, you can easily focus on these aspects in your marketing strategy that are likely to yield your business results.
2. Create a website for your business and optimize this for mobile
With the increase in the number of mobile users, mobile marketing has become more relevant. If you have started a new business, create a website and optimize it for mobile. A mobile-friendly website is easy to navigate across all devices and has a modern and clean design.
3. Create a Google My Business account
Creating a Google My Business account is a straightforward and free process. The listing on this account is a useful way to provide your potential customers with essential information about your business. This step will create a reputation for your business and ensures you get searched by your potential customers or clients.
4. Go for local marketing
If you have started a business that operates in a local market, you can also leverage digital marketing’s advantages to appeal to your local audience specifically. For this, you can create your business listing on local search directories like Binge Places or Yelp. Other digital marketing strategies you can use to target your local audience are:
- Creating social media or Google ads targeting your geographical area.
- Hosting or participating in local community events.
5. Start a blog and regularly update it.
Content marketing is one of the facets of digital marketing. This can create a significant impact on your ability to attract customers and drive sales. The simplest way of content marketing is creating a blog on your business website. In the blog, you can write content related to your business and provide useful information to the audience. Both of them help drive traffic to your website, as well as help in search ranking.
You can also hire freelancers who can write blogs for you on your website. This is one of the best and cost-effective digital marketing strategies you can use to create digital awareness about your new business.
6. Social media marketing
Social media marketing is an essential part of digital marketing strategy. Social media platforms are the best way to get connected with potential customers and create brand awareness.
For new businesses, you can find already existing social media channels in your niche. For example, you can contact Instagram, Facebook, Linkedin, YouTube, etc. People usually follow social media influencers and feel connected to them. So, you can get these influencers to promote your business. You can collaborate with them and can create brand awareness.
Most of the digital marketing strategies do not entirely leverage the benefits of Facebook in their marketing campaign. But Facebook can be a good advertising platform for small businesses. People believe more than their friends when it comes to buying something online.
Best practices you should follow on social media are:
- Post content regularly to connect with the audience
- Use visuals like images and videos to attract higher engagement
- Interact with your audience and ask for suggestions
- Invest in the paid advertisement to reach a wider audience
7. Integrate all marketing channels
To reach your audience effectively, you need to have consistent messaging. You can ensure this by integrating ads across various platforms and giving the users the same message regardless of the platform. An integrated marketing campaign will provide you with much better results than any single initiative. For example, YouTube ads work well on their own when they are promoting a product, but it works much better when they support another marketing channel like email.
8. Engage your audience through personalized emails
Email marketing is one of the most effective digital marketing strategy tactics. Everyone checks their mail regardless if they are consumers or business buyers.
To take advantage of email marketing, the first thing you should do is build a reliable email list. Once you have a substantial email list, you can start sending regular messages or weekly or monthly newsletters with a special offer, news, and discounts. Make sure these email messages are personalized to the person.
9. Respond to online feedback quickly
Customer service is an important part of digital marketing. You can create a contact page on your website where customers can find out where to contact you. Make sure you respond to customers’ complaints quickly.
Respond to customers giving online feedback or reviews. This will make your business more approachable and desirable for potential customers.
10. Track results and adjust your strategy based on your learning
When you are putting effort into digital marketing, you should also track your results. By this, you can find out if your strategy is giving results for your business or not. The best way to grow your business is never to become complacent and always be testing.
Tracking the results is very important as this will help you improve your marketing strategies. You can ensure what works and what does not.
Digital marketing is more powerful than traditional marketing. But getting successful in digital marketing is difficult because of huge competition. To get successful in digital marketing requires a lot of hard work and time. But if you start with the correct strategy and follow these tips, you can be successful in your endeavors.
Eshan Cheema, CEO of Zoptal Solutions Pvt. Ltd., is a strategist that has formulated and perfected the nuances of the digital marketing world. Running his company for the last eight years, he has helped many businesses to grow from the grassroots level. He believes that all it takes is that knack to take new challenges in one’s stride and build strategies that would yield the intended results. With ample experience, he has been guiding the young entrepreneurs in the field to date.