Prepare for your Website Redesigning
You’ve made the decision to start redesigning your business website? You need to hire a website designing company in Lahore, which leads you to redesign your business website according to your need.
The first meeting with your web designing company gives rise to the exchange of information. The accuracy and precision of this information makes the success of the project. In fact, 30% of web projects are delivered late or over budget.
The three main reasons are:
- Changing the objectives of the overhaul during the project.
- Conflicting or inconsistent requests in the mandate.
- Lack of time or budget.
Therefore, a good preparation for the redesign of your website requires a good comprehensive and precise brief.
“You will send web designing company a brief about your vision of the expected result and the context of website redesigning.”
The objective is to guide the web designing agency in finding solutions.
- Introduce your Business
Introduce your business in two or three paragraphs with its size, main activity, markets, etc. Then define in a concise but precise way, its main mission, its vision and its values.
“A quick tip: choose three keywords that best define your business.”?
- Develop the list of main Competitors
Do not hesitate to ask yourself questions about your competitive advantage and the web designing strategy of your competitors.
- Define your target Customers
You know your customers and your sales force very well! Identifying and describing them shouldn’t be a problem for you. This information allows the website designing agency to build the customer journey on the website and design the personas.
- Why are you redesigning your Website?
The question seems obvious but at this stage you must express your needs and describe your problem stating the strengths and weaknesses of your current website, both technically and visually and commercially.
“Your agency must know the objectives of the website redesigning in order to better define the issues.”?
Second, write down your goals. To do this, ask yourself a series of questions about your overall business strategy, your visibility, your positioning, your business and audience objectives. For example, some experts in interactive strategy will also help you define them and to translate them into key performance indicators (KPIs).
- Plan and Estimate Your Website Designing Project
It is up to you to define the budget and the deadlines to be respected. You must express your particular wishes in terms of the method of exchange and monitoring of the project. Establishing a decision-making structure and specifying validation deadlines can help you in this regard.
A project of this type engages your entire business. We therefore recommend planning internal meetings to show the progress of the project to your teams. Remember, a website is the first storefront for your customers.
“Being precise in evaluating your budget greatly influences the end result of your website redesign.”?
Finally, you must always keep in mind that estimating your budget will allow the agency to determine the strategies best suited to your challenges, your time requirements and the human resources involved in the project. Also must engage your marketing team in your website redesigning. So when you will hire a SEO Company in Lahore, they will start their work at earliest.
Do you have any other tips to share with us to make it easier to prepare for a website redesign with your teams?