When it comes to marketing and advertising, you must take help from some of the traditional forms of marketing as well. These are tried and tested methods, which have helped in gaining attention from people over the years.
If you have no clue about what I’m talking about, then kindly read the rest of this blog. In this write-up, I’m going to talk about Pop up displays.
Trade show displays or pop-up displays are the stretchable fabric that is often used for red carpet events, press conferences, media interactions, exhibitions, etc. Trade show displays are a great way to increase visibility and attract prospective customers. It can easily turn leads into real customers if you choose the right printing partner for the same.
They provide great return on investment when it comes to taking part in events and exhibitions. Always remember that taking part in events and exhibitions is not enough.
You have to make sure that you pick the right advertising medium for the same. There are various kinds of popup displays that are available, such as curve shape tension fabric, curve shape Velcro fabric, straight shape fabric, etc. You can choose the size as per your requirements.
The best part is that you can use them time and again and they are generally robust enough to withstand daily wear and tear. This is also true in case of step and repeat backdrop.
Now comes the million-dollar question: how to design the perfect pop-up trade show display? The first thing that you need to keep in mind is that the design should be simple and not cluttered. It should look professional and must have a high impact on the minds of customers. Popup displays are a great investment because they are durable, portable, and easy to assemble.
The design matters because the right design will appeal to the audience. If the design is clumsy and if the readability is low, people will not put in the effort to understand the brand name or logo. Always remember that in an event or exhibition, you are surrounded by your competitors. The pop-up stand must be different from the crowd so that you gain an impact.
You should be able to get customers to the booth by putting up an attractive popup display. Moreover, you should place the logo at the top of the pop-up display. Apart from including CTA, use words that will let the customers know about your brand.
It should include the services that you provide. Don’t just sell. It is important for you to form a story while branding your company. As far as including pictures are considered, make sure that they are of the highest resolution. The colors and the resolution must be perfect. While including the CTA, use a clear font. Please pay attention to space. There are a few common design mistakes that people make while making pop-up displays.
While some opt for resolution graphics, others go for unthoughtful composition. Spelling mistakes are yet another blunder. So try to keep the design streamlined and simple. You have a short time to impress the audience and this is the reason why you must pay attention to the design and quality of pop-up displays. There are various guidelines and inspirations online which you can take a cue from.
You have to understand how these displays work and how much time you have to impress the audience. Creating a stylish and eye-catching design will need some work from your end as well. Try to keep the message straightforward, crisp, and short. You should try to form a story while designing the artwork.
Take help from your printing company as well. They will be able to guide you from their years of experience in the market. Impress the attendees like no other company so that you attract larger traffic to your booth.
Be consistent to ensure that your company stands out. So these are a few things that you keep need to keep in mind when it comes to trade show displays. To know more about custom step and repeat backdrop, kindly keep an eye on this blog section.