Should You Use Guest Posts Or Articles For Marketing?

Two of the more common methods for promoting your website are by guest posting on other blogs and submitting articles to article directories. Both give you a chance to find new visitors by showing people what you’re capable of. But which method is better? Ultimately, it depends on what you want to achieve – and each will have its merits at various stages. You should attempt a little of both in order to achieve the maximum reach possible, though if you want to focus on one for the time being the following notes should help you decide.

Guest Posting vs Article Marketing

By writing a guest post on a high-ranking blog, you tap into potentially hundreds of thousands of existing subscribers who can also subscribe to your own blog. Any post you submit is likely to stay on the blog for a long time and gain a higher page-rank, while articles may eventually disappear from directories. You have the opportunity to build authority in your chosen niche very quickly if your post is of good enough quality. Once your guest post is live then it has the potential to drive you targeted traffic very quickly, as well as in the future if the blog owner continues to promote it.

Article Marketing vs Guest Posting

Guidelines for submitting articles are rarely very strict, while you often have to meet a number of specific requirements for a guest blog post to be accepted. You have the ability to target certain keywords, and write specifically to optimize your site for them or draw targeted traffic based on these search queries. Most article directories will publish your article within one day, and the longest wait will be about one week. There is no limit to how many articles you can submit, but blogs can only accept a certain amount of guest posts at any given time. You can submit the same article to as many directories as you like, but blogs will require a guest post be written solely for publishing on their site (though if it isn’t accepted you can use it elsewhere). Articles you post to directories can also be picked up by other website owners and published on their site, resulting in even more back-links.

In Summary

If your aim is a quick burst of targeted traffic, with the potential to gain a lot of subscribers for your blog then guest posting may be your preference – so long as your writing is up to scratch. On the other hand, if your ambition is to build up a lot of back-links and gain occasional subscribers then article marketing is the best choice. As a blogger, your focus will likely be on connecting with people through guest posting, while anyone else will usually get a much greater benefit out of increasing their search ranking by submitting articles.

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